Feeling overwhelmed by the intricacies of presave campaigns? Unsure of how to turn those presaves into actual streams and meaningful fan engagement? You're not alone.

With countless new releases competing for attention, how can you ensure your music stands out? A well-executed presave campaign on Spotify or Apple Music can be the key to maximizing your release's impact.

This guide is designed to provide you with an indispensable checklist to set up, promote, and analyze your presave campaign, ensuring you make the most of your release. Not to mention that we’ll walk you through advanced strategies that will enable you to learn how to acquire data about your fans and how to ensure that they never miss your new music ever again.

Set-Up

While the information outlined in steps 1-3 is common practice, steps 4 and 5 will make you rethink the way you set up your presave campaigns forever…

1. Distribute Your Song

Use a reputable music distribution service to ensure your music is available on all major platforms like Spotify and Apple Music.

2. Select an Ideal Release Date

Consider factors like holidays, major releases, and your promotional timeline.

Schedule your release at least three weeks in advance to allow time for promotion and pitching to Spotify’s editorial team, radio stations, blogs, and third-party playlists.

3. Get Your Song’s ISRC or UPC

Obtain your International Standard Recording Code (ISRC) or Universal Product Code (UPC) from your distributor. These codes uniquely identify your release.

4. Find the Best Pre-Save Tool

Forget using regular presave links provided by your distributor or through Spotify’s new Countdown feature, choose a tool that offers advanced presave functionality and allows you to collect valuable fan data.

What is an advanced presave tool we hear you ask? Well, the advanced presave, also known as Lifetime Presaves, Evergreen Presaves, Future Saves, or Forever Presaves as we like to call them, revolutionize the way artists engage with their fans. With these tools fans can presave all your future releases automatically and more importantly, you get to find out who these fans are that have presaved — collecting their email addresses, phone numbers and locations.

Recommended Tool: ForeverFan’s Forever Presave tool, which enables automatic presaves for future releases, artist profile follows, and collection of fans' email addresses, phone numbers and locations.

To find out more about why regular presave links are outdated and why you switch to advanced presave tools like Forever Presaves you can check out our detailed breakdown here.

5. Create Your Pre-Save Link

Now that your release has been sent to your distributor and you’ve chosen your advanced presave tool it’s time to set up your presave link landing page and make it as enticing as possible.

Specific features and capabilities for some advanced presave tools may vary but if you’ve chosen ForeverFan here are just a few of your powerful options when it comes to setting up a Forever Presave link.

• Basic Release Info

  • You can select a title for the page, add subtext, and customize your photo and background color.

• Collect Emails/Numbers

  • These toggles allow you to decide if you want to collect emails or collect phone numbers when fans navigate to your presave. We recommend keeping both toggles on!

• Allow Non-Apple/Spotify Forever Presaves

  • This toggle creates a third option on the Forever Presave page below Spotify and Apple Music called Other Service. This third option allows you to collect phone/email information (depending on what collection toggles you have activated) from fans who do not use Apple/Spotify, so you can still funnel them into your fanbase.

• Custom Redirects

  • Sometimes, you might want to conduct a giveaway or gated content campaign with your Forever Presaves. For example, you could say “save my next song in exchange for a glimpse of my new music video.” This feature is designed to allow you to do exactly that.

• Meta Pixel/TikTok Pixel

  • When you create advanced presave links to engage and onboard fans, it's crucial to understand how effective these links are in converting interactions into meaningful actions. Integrating Meta Pixel and TikTok Pixel allows you to track conversions by capturing events like page views, content views, and leads. This data helps you refine your strategy, understand fan behavior, and optimize your engagement efforts.
    
    

Promote

Now that your presave link is set up it’s time to share it with the world! These steps for promoting your unreleased music really come into their own when using advanced presave tools such as Forever Preaves as you can easily engage with and reward those who have presaved during your campaign.

1. Craft Social Media Posts for Promotion

Create engaging social media posts that highlight the benefits of presaving your music. Use eye-catching graphics, teaser videos, and countdowns to build excitement. Schedule regular posts leading up to the release date to maintain momentum.

2. Engage with Your Audience

Respond to comments and messages on your social media posts to foster a sense of community. Use Instagram Stories, Facebook Live, or TikTok videos to engage with your fans in real-time and remind them to presave your track.

3. Utilize Email Marketing

Send out regular newsletters to your email list with updates about your upcoming release. Include direct links to your presave page and highlight any special promotions or exclusive content for those who presave.

Once fans have presaved and become a “ForeverFan” you can utilize tools such as our email and SMS campaign builders to build hype for the release and send them exclusive behind the scenes content from the creation of your latest track.

4. Create a Contest or Giveaway

Run a contest or giveaway where fans can enter by presaving your track. Offer prizes such as exclusive merchandise, concert tickets, or a personal shoutout to incentivize participation.

This is a great opportunity to leverage the Custom Redirects feature in our Forever Presaves tool to take fans to a special thank you page or landing page to access a small reward after they have entered their personal details and presaved your upcoming release.

5. Utilize Paid Advertising

Invest in targeted ads on platforms like Facebook, Instagram, and TikTok to reach a broader audience. Use compelling visuals and clear calls-to-action to encourage presaves.

This is a great opportunity to leverage integrating Meta Pixel and TikTok Pixels into your Forever Presave link set up to allow you to track conversions by capturing events like page views, content views, and leads. This data helps you refine your strategy, understand fan behavior, and optimize your engagement efforts.

Analyze

1. Monitor Campaign Performance

Track the number of presaves and engagement metrics on your presave tool dashboard. Use analytics from connected platforms (e.g., Pixel for Meta and/or TikTok) to measure ad campaign performance.

Experiment with different types of content, messaging, and ads to see what resonates most with your audience. Use A/B testing to refine your approach and maximize engagement.

2. Follow-Up Communication

Send thank-you emails or messages to fans who presaved your track. Keep your audience engaged with updates, exclusive content, and teasers for future releases. Our email and SMS campaign builders can easily help you facilitate this since all of your fans contact information is stored and accessible in one place once they have input their details when signing up for your Forever Presave link.

3. Plan Future Campaigns

After your release, take time to review the overall performance of your presave campaign. Reflect on what worked well and what could be improved for next time.

Use the data and insights from your current campaign to inform your strategies for future releases. Continuously refine and improve your approach to ensure ongoing success.

Conclusion

Running a successful presave campaign on Spotify and Apple Music in 2024 requires careful planning, effective promotion, and thorough analysis. By following this checklist and utilizing advanced tools like ForeverFan's Forever Presaves, you can maximize the impact of your presave campaign, engage more deeply with your fans, and boost your release's success.

The advantages of advanced presave tools, such as automatic presaves for future releases and the ability to collect valuable fan data, make them indispensable for modern artists. Sign up for ForeverFan today and take advantage of the Forever Presaves tool to elevate your music career to the next level.

Click here to get started today.

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Discover More About the Power of Presaves…

Why Regular Presaves Are Outdated: Embrace the Future with Advanced Presave Campaigns

Spotify’s Countdown Pages Have Arrived But They Are Not the Ultimate Presave Destination for Artists