If you’re reading this it’s likely that you’ve dabbled in creating presave links to promote your upcoming releases. Perhaps you threw the link up in your Instagram bio, shared it with your friends, or promoted the link in stories and regular posts… But what was the goal?

Perhaps you got 50-100 people to sign up. Now, that looks nice in isolation but the problem is that it won’t necessarily equate to streams. And if that is the case then what else have you got to show from this presave campaign?

Therein lies the problem, nothing.

At first glance, presaves seem like a win-win for both artists and fans. Fans get immediate access to new releases when they drop, and artists benefit from an initial surge in streams.

However, the honeymoon phase is over.

Traditional presave campaigns lack depth in engagement. Once a fan presaves your track, the interaction ends there. There's no ongoing relationship, no follow-up, and critically, no way for you to directly communicate with those fans in the future.

To put it simply, regular presaves aren't cutting it anymore.

It’s time that you step back and ask yourself, am I just doing this so I can check it off my pre-release to-do-list as it’s “the done thing” by most artists in the industry? OR do I want to invest my time and efforts in building a campaign where I can grow my fanbase and boost my streams?

If the answer is the latter then you’ve come to the right place. And more importantly, achieving this goal isn’t much different from setting up a regular presave campaign as far as your time and efforts are concerned.

That’s because we’ve put together this guide, along with several other articles, to help you understand the power of advanced presave campaigns and how to make them work for you.

The Downside of Regular Presaves

Aside from having little information about who pre-saved your music and if they actually streamed it upon release, one of the most significant pain points for artists today is the inability to collect and utilize fan data.

With traditional presaves, you have no way of knowing who your most dedicated fans are. This means you miss out on invaluable insights into your audience, hindering your ability to tailor future marketing efforts and build a loyal fanbase. You also miss out on opportunities to monetize your audience as well as missing out on key analytics — for example, where most of your fans are in the world so that you can plan concerts and tours accordingly.

The Evolution: Why Presave Campaigns Are Still Crucial

Despite these shortcomings, presave campaigns remain a powerful tool in an artist's promotional arsenal — if done correctly.

Presaves can boost your track’s initial stream count, and subsequently improve its chances of being included in playlists and charts. Not to mention that pre-saving is free for your fans and doesn’t require premium subscriptions to music services like Spotify for them to take action.

The key lies in evolving your strategy to leverage the full potential of presaves by incorporating data collection and sustained engagement.

Let’s dive into how that works…

The Benefits of Advanced Presave Campaigns

The advanced presave, also known as Lifetime Presaves, Evergreen Presaves, Future Saves, or Forever Presaves as we like to call them, revolutionize the way artists engage with their fans as they are able to presave all future releases.

With Forever Presaves you can say goodbye to one-off presaves. Our advanced presave tool means that fans will never miss your releases ever again. Even if you’re not sure what your next release will be or when it’s going to be released, your fans will find out about it and it will appear in their Spotify library without them having to do anything. This one link is the key to Evergreen Presaves.

Here’s how Forever Presaves work and why they are the future for all presave campaigns.

Let’s break Forever Presaves down in more detail.

Ask Once, Engage Forever

Imagine if your fans could presave your upcoming release and, in doing so, automatically presave all your future releases. All in just one click. This is the power of running Forever Presave campaigns. The best part is tools like this already exist and are available to you at a low cost. By using tools like ours you ensure that you are still getting presaves but also have the ability to build your fanbase and cultivate long-term fans.

Gain Followers and Build a Robust Fanbase

With Forever Presaves you can say goodbye to starting from 0 saves with every release. When fans presave your track through using our Forever Presaves smart link, they instantly follow your artist profile on Spotify. This means that every time you release new music, it appears directly in their feed — this one link is effectively a Lifetime Presave. This automatic following mechanism helps you grow your audience exponentially, turning casual listeners into loyal fans.

Collect & Utilize Fan Data

The most significant advantage of using an advanced presave tool is the ability to collect valuable fan data, such as email addresses, phone numbers, and locations. This data is gold for any artist. It allows you to communicate directly with your fans, sending them updates about new releases, tours, and exclusive content. By building an email list or SMS marketing campaign, you can keep your audience engaged and excited about your music long after the initial action — it’s a Lifetime Presave.

Conclusion

It’s evident that traditional presave campaigns are no longer sufficient in today’s competitive music landscape. Their limited engagement and lack of valuable fan data leave artists struggling to build a loyal fanbase. The future lies in advanced presave campaigns, which offer deeper engagement, data collection, and sustained fan interaction.

ForeverFan’s Evergreen Presave tool revolutionizes how you connect with your audience. With Forever Presaves, you ensure ongoing engagement and automatic presaves for all future releases, turning casual listeners into dedicated followers. By collecting essential fan data such as email addresses, phone numbers, and locations, Forever Presaves allows you to communicate directly with your audience, keeping them excited and informed about your music journey.

Stop settling for mediocre results. Embrace advanced presave strategies with Forever Presaves to boost your initial streams, grow your fanbase, and maintain lasting relationships with your fans.

The future of music promotion is here, don’t get left behind. Sign up for ForeverFan today and take your presave campaigns to the next level.

Don’t just presave, Forever Presave your way to success.

Click here to get started today.

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Discover More About the Power of Presaves…

How to Run a Successful Spotify/Apple Music Presave Campaign in 2024: Complete Checklist

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